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FOX Business
Aug 21, 2013 11:00am EDT
's associated with energizer battery, of course, there's brands like play tex, dana that boat, diaper genie, and other brands playing a role in the move. gray won the gilette account, the biggest ad account, and one, if not thee largest account win this year. that said, energizer was not comfortable keeping the brands under the same roof as the rival. a spokesman said, quote, we won the account from long time client earlier this year and energizer owns that and other shaving brands, so they consolidated the brands like hawaii traffic, play tex, and banana boat. now, jwt already represented schick, but in addition to all the brands mentioned, energizing agreed last month to buy johnson & johnson stay free and carefree and ob brands. in other words, we're talking about an already huge account with the potential to grow even more. so this is a big win for jwt, also just expanded a relationship with nokia, but the big winner here is wpp, owning both jwt and gray so it not only gets to enjoy extra revenue from the new account, but also manages to keep all the energizer business in the company as
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